Our Story

Myatt’s of Mockbeggar was established in 1993 by John and Kim Myatt, who began their journey growing strawberries at Decoy Farm in North Kent. John’s deep connection to farming runs in his family, as he is the fourth generation to work at Mockbeggar, following in the footsteps of his great-grandfather, who started farming there in 1927.

The Myatt's have grown their business, expanding into a diverse range of soft and stone fruits, supplying some of the highest quality produce to premium customers and leading supermarkets. Today, the farm grows Rhubarb, Raspberries, Blackberries, Cherries, Plums, Apricots, and Greengages.

The Myatt family’s legacy continues with the next generation: daughters Alex, who joined in 2017, and Hannah, who joined in 2020, bringing fresh ideas and energy as they help to diversify the family business.

  

 Our Mission: Reducing Food Waste

At Myatt’s, we pride ourselves on producing some of the UK’s finest fruit, a quality that has earned us multiple industry awards. However, not all of our fruit meets the strict criteria set by supermarkets—whether it's due to size, shape, or colour. It’s heartbreaking to see perfectly good fruit go to waste simply because it doesn’t fit the visual specifications.

Determined to make the most of every crop, we decided to tackle this issue head-on. We started by creating Rhubarb Sparkling Wine, using surplus rhubarb that would otherwise have gone unused. This has since evolved into a full range of delicious products, including our Raspberry Fizz and Rhubarb Fizz, all made from 100% British, surplus fruit. In doing so, we’re not only reducing food waste but also offering our customers refreshing, sustainable alternatives.

 

Our Diversification: Decoy Farm Holiday Cottages

Alongside our farming and sustainable product ventures, we’ve diversified into the hospitality sector with the creation of Decoy Farm Holiday Cottages. We transformed an old barn into three beautifully appointed cottages, offering a peaceful escape on our working fruit farm. Nestled on the North Kent Marshes and adjacent to the Northwood RSPB Reserve, the cottages provide an ideal retreat for nature lovers, birdwatchers, and walkers.

Guests can enjoy stunning countryside views, explore the surrounding marshlands, and visit the nearby historic towns of Rochester and Chatham Dockyards. With easy access to Central London, our cottages offer the perfect blend of rural tranquillity and urban convenience.